Pechanga

2017 Resort Casino Rebrand Pechanga / Troika / 2017 Logo + Brand Identity Design

With a $300 million expansion in the works and a brand identity that was feeling its age, Pechanga Resort Casino was in need of a refresh, feeling the pressure from copycat competitors to raise the bar to broaden their appeal and maintain their status as the industry leader for Southern California.

We developed the brand essence “On Another Level” – celebrating the unexpected ways Pechanga goes above and beyond for their guests – to inform the visual identity system, marketing campaign and launch campaign.